Watch Morgan Spurlock talk 'Sold' at TED

Apr 06, 2011

Watch Morgan Spurlock talk 'Sold' at TED

03:33 PM

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I'm eager to see The Greatest Movie Ever Sold, Morgan Spurlock's new documentary about product placement, marketing and advertising.

In case you haven't heard, Spurlock financed the film entirely by product placement -- something he discusses in his recent TED talk, which went online today. (The full official title for the movie is POM Wonderful Presents: The Greatest Movie Ever Sold. Heck, he even sold the naming rights to his TED talk!)

"I've put myself in some horrible situations over the years, but nothing could prepare me ... for anything as difficult or as dangerous as going into the rooms with (advertising agencies)," Spurlock says, before adding that none of the bigwigs wanted anything to do with his film.

The 20-minute speech is interesting and worth a look. Watch it here:

And catch the trailer for his flick:

The Greatest Movie Ever Sold opens April 22.

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